RUX Receives Its First Patent: Why That Matters
Every patent starts with a problem worth solving. For us, that meant building a better gear storage solution designed to solve the compromise between bulky...
The Height of Summer: Dust and Discovery on Two Wheels
Words: Alex Hunt, Photos: Justin Ross The first few minutes of the climb were deceptive. Thanks to the shade streaking across the trail's dry dirt the...
1,000 Kilometres With a Purpose
Dark clouds rolled in and the skies opened, unleashing a torrential downpour on the hundreds of cyclists tackling the final leg of their team's 1,000-kilometer...
Preparedness is About Being Ready
When wildfire smoke billows on the horizon or the lights go out after an earthquake, the people who feel the calmest aren’t the ones with...
Red Dot Award Honors RUX
For RUX, the recognition of the entire system is more than just an award.
RUX, Rhys & The Squamish Enduro
Word by Rhys Verner Photos by Joel Ducrot & Justin Ross For as long as I can remember, the Squamish Enduro has been my...
A View From the Top: Velocio's Humble Approach Helps It Rise Above the Crowd
"When we started Velocio, there were two things we felt were missing," says Velocio co-founder Brad Sheehan. "One was a more inclusive culture. The other...
April Recap: Momentum, Miles, and New Friends
April was a big one for us at RUX. We kicked things off by officially partnering with Outside Van and picking up our approach van...
Trip Beta: Spring Skiing On Shasta
Avalanche Gulch — Spring Ski Mt. Shasta’s Avalanche Gulch is a straightforward line on paper. In reality, it’s a timing problem stretched across 7,000...